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User Research Case Study
Skills
UX Research | Participant Recruitment | Interviewing | Relationship Development | Professional Communication | Qualitative Analysis | Case Study Development | Persuasive Writing | Document Design | Technical Writing | Technical Editing
Technology
Zoom | Otter.ai | Loom | MS Word | Canva | Adobe Acrobat Pro
This case study is part of a larger qualitative UX research project I completed during my internship with The Cheetah Collective. For this project, I conducted research on enrollees' user experience participating in the course and navigating course content, including Podia, the content's LMS platform.
The primary purpose of the project was to gather feedback from the first cohort of Founders in order to improve course content and user experience, as well as to generate marketing case studies and testimonials.
Because of the project's dual nature, it proved to be both fun and challenging, as I negotiated ethical considerations and confidentiality in user research with the expectations of promotion and marketing.
*Images, company logo, and case study used with permission.
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